Courtesy of Lego
LEGO has officially begun construction on its new Innovation Campus in Billund, Denmark, setting the stage for a groundbreaking facility that promises to revolutionise creativity, collaboration, and sustainability in product design. The campus, spanning an impressive 54,000 square metres, will house 1,700 employees, including over 600 designers, as part of LEGO’s commitment to fostering a future-focused workspace.
A Creative Hub for Innovation
Courtesy of Lego
Set to open in 2027, the Innovation Campus is designed to be a global epicentre for product marketing, development, gaming, and quality teams. During the groundbreaking ceremony, LEGO Group CEO Niels B. Christiansen and Chief Product and Marketing Officer Julia Goldin highlighted the facility’s potential to drive innovation across all aspects of the LEGO experience. “This space will serve as a global centre for design excellence, allowing us to innovate every aspect of the LEGO experience—from groundbreaking physical products to immersive digital experiences,” said Goldin.
Employee-Designed Workspace
Courtesy of Lego
The Innovation Campus is a product of collective imagination. Employees actively participated in the 18-month consultation process, using LEGO bricks to help shape their future workplace. Designed by CEBRA Architects, the campus features a modular structure of six overlapping sections with up to four floors each. The design prioritises natural light, green spaces, and interconnected “neighbourhoods” linked by a central PlayWay to encourage collaboration and interaction across teams.
Sustainability at Its Core
Aligned with LEGO’s ambitious sustainability goals, the Innovation Campus is constructed entirely from FSC-certified timber and targets LEED Platinum certification. This eco-conscious design reduces carbon emissions during construction while focusing on energy efficiency, water conservation, and biodiversity enhancement. The building's green credentials mirror LEGO’s broader environmental commitments, ensuring it becomes a benchmark for sustainable architectural practices in the corporate world.
A Vision for the Future
Courtesy of Lego
The Billund campus represents a significant investment in LEGO’s global workforce and its vision for the future of play. By blending cutting-edge design, employee collaboration, and sustainable practices, LEGO is creating an environment that not only inspires creativity but also aligns with its core values of quality and inclusivity.
For more details on LEGO’s innovation initiatives, visit the official LEGO website.
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