Patta x AVIREX Icon Jacket Collaboration

Patta, the iconic Amsterdam-based streetwear brand, is stepping into its third decade with the same bold energy that’s defined its 20-year legacy. Fresh off its anniversary celebrations, Patta has teamed up with AVIREX, the legendary American label founded in NYC in 1975, which is now marking its own milestone—50 years in the game. Together, they’ve reimagined AVIREX’s classic Icon Jacket, and the result is a piece that’s as much a statement as it is a wearable archive of both brands’ histories.

The Patta x AVIREX Icon Jacket is a limited-edition masterpiece, crafted from premium leather in a daring color-blocked design. Five colors—yellow, black, brown, green, and white—come together in a way that only Patta and AVIREX could pull off. On paper, it sounds chaotic, but in reality, the palette is surprisingly harmonious, a testament to the brands’ shared knack for balancing boldness with subtlety. This is the kind of jacket that doesn’t just turn heads—it demands attention, making it perfect for the type of person who thrives in the spotlight. Think creative directors, streetwear collectors, or that one friend who always seems to be at the center of the party, effortlessly cool and unapologetically themselves. You’ll spot this jacket in places where culture and style collide: art gallery openings, underground music venues, or even just strolling through Amsterdam’s canals or NYC’s SoHo streets.

Every detail of the jacket tells a story. Inside, the lining is a visual timeline of Patta’s 20-year journey, adorned with artwork that feels like flipping through a scrapbook of the brand’s evolution. On the front, AVIREX’s 50th-anniversary shield crest sits proudly on the left chest, a nod to its half-century legacy. The back of the bomber jacket features Patta’s signature slogan, “Patta 4 All,” boldly emblazoned in block letters made from contrasting black-on-white leather. It’s a phrase that’s become synonymous with the brand’s ethos of inclusivity and community—a core pillar that Patta has championed for years. Completing the design is Patta’s own crest in purple and red, with “2004” (the year the brand was born) and another heartfelt slogan, “Got Love For All,” centered on the back. It’s a jacket that doesn’t just wear its history—it celebrates it.

This collaboration is more than just a piece of clothing; it’s a cultural moment. Both Patta and AVIREX have left indelible marks on their respective scenes, and this partnership feels like a meeting of minds—a celebration of two brands that have consistently pushed boundaries and stayed true to their roots. In a world oversaturated with collabs, this one stands out, not just for its craftsmanship but for the stories it carries.

The Patta x AVIREX Icon Jacket drops exclusively online via Patta on March 7, with a price tag of £1,495 GBP / €1,595 EUR / $1,695 USD. It’s not just a jacket—it’s a piece of history, a collector’s item, and a statement all in one. If you’re the type who values storytelling, craftsmanship, and a touch of audacity in your wardrobe, this one’s for you. Wear it where the culture is alive, and let it speak for itself.