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NEWS

Writer's pictureIbrahim Kamara

Fear of God & adidas Are Ready to Rival Jordan Brand with Minimalist Basketball Performance

Courtesy of Fear Of God Athletics


The First True Performance Sneaker: Fear of God Athletics II Basketball



Fear of God Athletics, Jerry Lorenzo’s venture with adidas, has introduced the Fear of God Athletics II Basketball sneaker, marking their first performance-driven model. Previous releases focused on stylish running and hiking-inspired designs, but this sleek basketball model is a game-changer, designed specifically for athletes and already making its mark on the court.


High-Profile Debut on NBA Courts



The new sneaker made its NBA debut when Toronto Raptors’ Jamal Shead sported it during a game against the Los Angeles Lakers, where his opponent, Lakers guard Gabe Vincent, also wore the design. This high-profile exposure speaks to its performance potential, despite its minimalist aesthetic.


Merging Performance with Minimalism: A Unique Design Challenge



Lorenzo’s signature minimalist style makes the shoe unique among high-performance sneakers. With monochrome tones, a sculpted sole, and hidden laces, this understated design challenges the traditional look of basketball shoes. Senior Design Director Shane Ward described the balance between performance and luxury as a “miracle,” reflecting the difficulty of aligning aesthetics with elite functionality.


Fear of God Athletics’ Growing Presence in Basketball



With the December 2024 launch of its first performance sneaker, Fear of God Athletics is solidifying its basketball ambitions, further emphasized by the brand’s own basketball team in the Overtime Elite league. This new direction highlights Fear of God and adidas’ intent to rival the dominance of Nike’s Jordan Brand in the world of sports and fashion.


Check out Fear Of God for the drop.

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