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Pharrell and Louis Vuitton Tease Apple AirTags
Client:
Megan Whitehead
Year:
2024
Area
Style
The buzz around Louis Vuitton's rumoured Apple collaboration has been partly confirmed.
On June 14, Pharrell shared a video on his @skateboard Instagram account, showing a silver, circular case with the Apple logo on one side and Louis Vuitton's insignia on the other. Speculation ranged from "Louis AirTag?" to hopes for an Apple Watch collaboration.
This week, Louis Vuitton sent out invites to their Spring/Summer 2025 menswear show, featuring the teased Apple AirTag in the same Louis Vuitton-branded case.
Details remain sparse. Pharrell's upcoming LV collection draws inspiration from Mathieu Kassovitz's 1995 film La Haine. Whether these Louis Vuitton AirTag cases will be available to the public is still unknown.
Stay tuned for more revelations at the Louis Vuitton SS25 show.
